MY HOUSE IS YOUR HOUSE is BLUE VINYL’s national outreach campaign developed by Working Films to educate consumers on the many hazards associated with PVC and create market and political pressure to drive manufacturers to use safer materials that do not pose risks of environmental and human harm.
Since BLUE VINYL premiered at Sundance and was first broadcast on HBO in 2002, the MY HOUSE IS YOUR HOUSE campaign has seeded a “consumer revolution”. Individual citizens, architects, design professionals, construction engineers, builders, architectural and design students, historic preservationists, faith-based institutions, municipalities and even large-scale manufacturers are increasingly considering the long-term health impact of their purchasing choices, recognizing the value of avoiding toxic products, and choosing to be PVC-FREE. The campaign contributed to real change in industrial and government policies – including new standards for manufacturing, production, and every step in between.
The overall goal of MY HOUSE IS YOUR HOUSE is to support the growing grassroots movement to transform the PVC industry so that it is no longer of source of persistent toxins that threaten humanity and the environment.
The extremely toxic byproducts of PVC, particularly dioxin, are at unacceptably high levels. The campaign has strengthened efforts to reduce the production and release of these substances and, through on-going and intentional coalitions and sustained relationships with leading environmental organizations, have made the phase out of PVC products and the production/demand for healthy affordable alternatives an environmental and public health priority.
To this end MY HOUSE IS YOUR HOUSE has worked strategically to
Push professionals within the design and building industry, including American Institute of Architecture and US Green Building Council members, to be PVC-free;
Motivate architectural and design students on university campuses where major construction and renovation projects are in the planning stages
Inspire faith-based institutions in the midst of capital campaigns and major building and renovation projects to link their philosophical/spiritual commitment to the preservation of environmental health and justice.
Support affordable options to toxic building materials, including supporting Habitat for Humanity efforts to build with healthy and sustainable products.
Visit the Links to the Left to see the progress of the My House is Your House Campaign and Faces of the Consumer Revolution.